Frequently Asked Questions

Open Road Guide and Open Road App are the evolution of the Alaska & Alaska Highway Business & Travel Guide. Open Road products are backed by an entrepreneur with a strong belief in small business development, who owns several businesses and has over 35 years of media experience. Results and repeat clients are our highest priority.


We have offices in both Canada and the U.S.


The name wasn't changed; it was replaced. Open Road Guide offers a more powerful product with the addition of the Open Road App to better serve businesses and travelers.


It will bring you more business, improve your branding, and is a tax-deductible expense.


Yes! Our package pricing is very favorable and heavily discounted.



A 4-year extension on a discounted package, with a 10% annual increase, offers businesses annual savings equal to their initial annual purchase.


For example, spending $1,000 now can save close to $1,000 each year during the extension. By the end of 5 years, businesses can continue to benefit with up to 50% savings based on projected increases.


The extension also eliminates large rate hikes resulting from the original promotional discount, as well as the need to renegotiate annually with sales agents. It simplifies budgeting.


Agents visit annually, artwork can be updated, and you can still upgrade if desired. Distributors will continue to receive annual guides for distribution at no charge.


A legitimate sale or disconnection of the phone number is required to meet the dismissal policy.


That's up to you. You can pay now, in installment payments, or upon publication with an invoice.


The preferred method is ACH transfer. We also accept checks and credit card payments.


It will bring you more business, improve your branding, and is a tax-deductible expense.


The ROI from our products has proven to be very strong for most businesses. While ROI can be difficult to calculate, considering that the cost to reach the target audience is often less than a penny per $1,000 spent, the return is significant. We're also developing ways to track traffic through the Open Road App, which will help businesses measure impact more easily in the future. ROI can vary based on factors like business type, product type, and purchase size.


  1. It's unfortunate that many advertising products out there require a lot of money with little result.
  2. Our product speaks for itself and works very well. If you try it, we believe you'll be very pleased with the results. Check out our testimonials to hear from satisfied clients.
  3. We offer a variety of products to help promote you to the majority of your potential clientele.
  4. Our guide is strategically designed and covers vast areas to maximize your exposure.

Of course you don't — you're not in it! Our clients have reported very strong results.


  1. We would love to help you break out of that corner. Most small businesses need promotional support even more than larger ones.
  2. We have options starting as low as $190 to get you seen and help your business grow.
  3. While it may seem like our prices are high, they're actually quite low compared to the market. Our pricing structure is designed to support small businesses more than large ones, who find our pricing quite affordable.
  4. There's no other product on the market that is free and covers such a broad area to bring people directly to your business.

  1. When you're selling your business, it's actually the most important time to advertise. Leaving a business set up for success makes it more appealing and affordable for buyers. We even offer a special plan where, if you sell or permanently close your business, any remaining balances can be forgiven.
  2. Buyers prefer to purchase businesses with strong, well-established names rather than ones struggling due to a lack of promotion.
  3. A business that is actively promoted is much more enticing to potential buyers and can help facilitate the sale.

This product is different. People heavily use our guide because they love having a tangible resource while traveling. For those who prefer digital, we offer the Open Road App. A testament to its popularity is that our racks are frequently emptied — the product moves fast. We also consistently receive feedback and see travelers using the guide everywhere.


  1. Yes! We have the Open Road App, and onboarding is free.
  2. You can download it through the Apple App Store or Google Play Store.
  3. You can also scan QR codes found on our display racks at distributor locations or throughout the guide itself.

Our current guide starts at Mile Zero in Dawson Creek, British Columbia, and covers towns along the Alaska Highway, alternate routes into the Yukon, and throughout Alaska.

Our 2026 expansion will thoroughly cover routes starting deep within British Columbia and Alberta, extending through the Northern Territories, and providing 100% coverage throughout the Yukon and Alaska — including islands and bush areas.

Currently, we cover over 5,000 miles/8,000 kilometers of road systems. After the expansion, coverage will increase to over 9,000 miles/14,000 kilometers, not including travel via waterways to islands and air routes to remote areas without roads.


Annually.


The guides are printed in April and delivered in May each year.


Our projection for 2026 is 100,000 copies printed, with an equal number of app downloads — all distributed free of charge.


Clients are our primary distribution points, and we have hundreds of distributors throughout the coverage area. We also distribute through visitor centers, Chambers of Commerce, and other strategic locations. Additionally, we have agreements with some visitor centers to personally hand out the guide to every visitor.


No. While we respect The Milepost, which has been around for decades, we are a newer, hybrid product built to match the current climate and provide better results for our clients. We also offer our guide free to the public in mass quantities — something The Milepost does not.